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Behind the Work
Stories from past roles, projects, and pivotal moments — pulling back the curtain to share the process, the challenges, and what they taught me.
Why it matters: Real growth often happens behind the scenes, and sharing the journey can spark ideas for others.
1 Article
Saying Yes to Dallas: How I Found My Way Into Indie Beauty...
July 22, 2025
3 min
Join me as I look back on the launch of Indie Beauty Expo Dallas 2017. From freelancing with a friend to stepping...
About me

Cassandra Buisson
I’m a designer turned marketer who blends creativity and strategy. Always learning and building, I’m now turning behind-the-scenes moments into lessons, reflections, and encouragement for fellow dream-chasers
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